Marketing & Sales
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Maya Angelou
Marketing is a combination of science, art and creativity. It is the reason why products and services exist. Effective marketing is the key to strengthening the brand. The brand is a carrier of emotions, images, ideas and culture of the organisation that owns it. The brand can represent a product, a place, a person, but also an idea.
There is often a misconception that marketing is just advertising and this isn't true. Marketing based on data, such as market trends, data from the purchases that consumers have already made, megatrends and through other elements and tools gives us the ability to do clustering and segmentation to develop our market. In addition, by collecting all this data, organisations/companies provide solutions to small everyday problems as well as very big challenges that we face, by making suggestions and presenting ideas for creating products and services.
Marketing
Brand
Megatrends
Sales
Art
Science
Creativity
Formulation of Marketing Strategy:
01
Phase one
We ascertain the current situation of the organization/business in the field of marketing and in the field of sales.
02
Phase two
We determine the needs of the organization/business in terms of marketing and sales.
03
Phase three
We define precise goals and plan the strategy.
04
Phase four
We implement our strategy and evaluate it at regular intervals to adjust it where necessary.
The development of neuroscience, which makes it possible to study the nervous system, its stimulation and the functioning of the brain, has not only had a huge medical impact and revolutionised the treatment of millions of patients, but has also helped the field of marketing (neuromarketing). By studying the stimulation of the brain when it sees an image, smells, touches or hears a stimulus, we have begun to understand what it is based on and how it prioritises its decisions about what to acquire. Through medical science, we have the opportunity to create products and services that best serve and are desired by people.